The Rhetoric of Fiji Water

With a sudden increase in health awareness in the United States, bottled water has quickly gained popularity. The question remains however, is bottled water as good for you as the companies that produce it claim? And, is bottled water really worth what we pay for it?  

The problem with discovering the true answers to these questions is that most research conducted to evaluate claims made by bottling companies is conducted by firms that are hired by the company. While this practice is an industry standard, where the FDA is not required to analyze the claims made by water bottling companies, it has the potential to mislead the public through false advertisement. In a website for one of the most "healthy/pure/perfect" bottled water companies known as Fiji, nearly all of the messages are rhetorical. The website contains everything from mission statements regarding the companies commitment to the environment to claims that the minerals found in "Fiji" water will have a substantial and positive effect on multiple aspects of ones health. Examine the picture and the website. Fiji water is so excellently presented, it almost seems too good to be true.